Understanding Font Psychology People can interpret anything form a product into an emotion. We react to little things so dramatically that anything be a big factor in the success or failure of a product; magazines are no exception to this. Fonts, while simple on the surface, are a big part of a magazines. They're what the reader is seeing constantly throughout the article and have psychological effects on the reader. Certain fonts can pull certain reactions from the reader. Font Anatomy Fonts have have different spacing and effects to them. There are many elements too, these include serifs, cap, height, ascender, and descender to name a few. Fonts and Their Effects There are many different kinds of fonts, also known as typefaces serif, sans-serif and script; they are many fonts under these categories. Serif: It's used to represent respect and trust in a brand. This typeface is great for law firms, banks, and other brands that rely heavily on trust. Sans Serif:
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